Discover the new & customer favourite baby carrier wraps & more
New Arrivals
Middle-earth™
Our Middle-earth™ Collection is the official collection of The Lord of the Rings™ inspired baby wraps, ring slings, carriers and accessories.
With exclusive rights from Middle-earth Enterprises, we have created a series of gorgeous designs steeped in a mythology that has enthralled generations of children and adults.
New In Middle-earth™
Free Online Babywearing Courses
Just starting out on your baby sling journey? Let us help. We provide parents across the world with free online resources to help you and your baby bond with a baby wrap carrier. And it really isn’t as hard as it looks!
Clan Rewards
Join our Loyalty Program to earn points with every purchase and redeem them on future orders! Receive exclusive offers and discounts! We love rewarding our loyal customers so make sure to sign up today if you don't want to miss out!
Stay up-to-date
Blog posts
Can Baby Carriers Cause Back Pain?
How do I decide my base size in woven wraps?
Best Baby Carrier For Newborns 2024
Second hand options
Buy Preloved
If you like to support 2nd hand, check out the range of groups selling preloved in your area or internationally. We also host Treet, a resale site for both the UK & US
Experts in baby carriers since 2010
Welcome to the home of babywearing!
Oscha is a family business that was started by father and daughter team, Mike & Zoe. Both artists, they went on a mission to bring beautiful baby carriers to the market in 2010. Zoe developed a love of all types of baby slings when they became a lifesaver when she had 3 children within 16 months - a little girl, followed by twin boys. It was clear at that time that there was a need for baby slings that helped the parent feel stylish, at a most difficult time in their lives. Mike and Zoe took 3 years to develop the product, working with a local mill in the UK to come up with the perfect jacquard woven baby wrap fabric.
From the beginning they were focussed on ethical production, despite the lure of producing more affordably overseas, they worked to develop a team of in-house, skilled sewing machinists. This was both to ensure that everyone received fair wages and conditions, and to allow them to keep the quality standards high. They also worked to source organic and natural yarns only, here you will find BCI organic cotton as our standard warp yarns, alongside linen, hemp, Tencel and more luxurious natural yarns such as confetti shantung tussah silk and fine wools.
Community has always been at the heart of Oscha, from testing out our products to sharing parenting and babywearing tips, we love connecting with you and have so much beautiful feedback about how the community loves to connect together. Join any of our social platforms to get involved, our Facebook group, Clan Oscha, is especially lively!
Which baby carrier should I choose?
- Woven baby wraps - our speciality since 2010, we love a wrap! They are versatile; one wrap can be used in a myriad of ways. They last from newborn to preschool and they are infinitely adjustable, so you get the perfect fit.
- Bairn Baby Carrier - this full buckle baby carrier is handmade in Scotland from our speciality jacquard woven sling fabric. Choose the Oscha Bairn baby carrier for a mouldable, simple to use and lightweight carrier.
- Ring Slings - these are a great choice for something that is very quick to use. Perfect to have in your bag or the car to save you lugging the car seat around a shop! They also look beautifully elegant. The Oscha ring sling comes with two shoulder styles, including our unique Highland Pleat.
- Cairis Half-buckle baby carrier - if you're looking for something that's easy to use but has the extra comfort, similar to a baby wrap, then try out the Oscha Cairis Baby Carrier. The long straps offer superb comfort, look elegant and allow you to spread the straps like a wrap.
All of our baby carriers are hand made in Scotland, UK from our jacquard woven fabric, which is woven in the British Isles. Our slings are approved by the International Hip Dysplasia Institute and have been safety tested. They carry your baby in an ergonomic 'M' position, best for baby's development. Learn more about the benefits of baby slings